- To manufacture world-class products of outstanding quality that give our customers a competitive advantage through superior products and value, so we can make every customer smile.
- To encourage people's ownership, empowerment and working under team structure.
- To attain highest level of efficiency, integrity and honesty.
- To manufacture products comparable to international standards, to be customer-focused and globally competitive through better quality, latest technology and continuous innovation.
- Customer's satisfaction and delight.
- Superior quality of performance.
- Concern for the environment and the community.
- Passionate about excellence.
- Fair to all.
- To provide a safe workplace and promote healthy work habits.